“I wondered why my boy didn’t like the taste of them,” posted a parent on Facebook.
One parent popped a doggie treat in her mouth after her child rejected it.
“I got these today not knowing they were dog food [and] tried giving one to my 1 year old. Lucky he wasnt hungry and I ended up eating one and spitting it back out followed by reading the packet more,” she posted on Facebook.
Another parent posted to Facebook that her son started barking, scratching himself, howling at the moon and rubbing his butt on the floor.
Another parent said she bought a Scooby Snack multipack on Tuesday during her weekly shop believing it was children’s food.
"I was absolutely mortified when I gave them to my daughter. She took one bite and said, ‘this is rubbish’.
“I looked at the packet closely and gasped, ‘Oh no, I am so sorry. I just fed you dog food’.”
She said many people had been caught out by the placement of the pet-food multipack next to similar style chip multipacks.